Every time a pop-up window with Albert Einstein's picture on it intrudes upon someone's Internet experience, he surely spins in his grave.
The company that so grossly misappropriates the image of one of history's greatest minds is something called "Tickle by Emode." I admit that the first time one of their unsolicited offers appeared on my screen, featuring a photo of Einstein puffing on his pipe, I was intrigued. The window offered the chance to take an online IQ test. I had always wanted to take such a test.
I took it. I found out that I'm not a genius. Thanks a pantload, Tickle by Emode.
Alas, the pop-up windows continue unabated. Tickle by Emode continues to push its IQ test, as well as its online Personals site. I am interested in neither.
Orbitz could offer $1 luxury hotel rooms equipped with nymphomaniacal supermodels and complimentary mini-bars in midtown Manhattan -- they will not get that dollar from me. I'm checking ESPN.com to find out about the latest hot-stove baseball activity -- what does that have to do with discount air fares? When I visit my travel agent, do I want somebody accosting me at the door to give me the latest sports scores?
And why in the hell would I want to download 4,000 "smileys" for my e-mail? I use my emoticons sparingly, and even then, I'm perfectly capable of making them myself, thanks. :) Besides, are there even close to 4,000 facial expressions that a person can make?
Cell-phone bargains. Ads featuring clips from the latest action flick, complete with gunfire and explosions. Porn-site come-ons. Credit-card promotions, home-equity loan pitches and "get out of debt" offers. Our government has finally placed legal restrictions on telemarketers -- I only pray that similar regulations on pop-up ads will be instituted in the near future.
What next: Will some geek wearing a sandwich board jump in front of your car while you're driving? "Of course you want soup -- you just didn't know it!" (At least in that case you'd have the option of running his ass over. There's not a court in the land that would convict you.)
FYI, my home page is set to
My Way, a news and information page that is completely free of banner and pop-up ads. It comes equipped with the Google search engine, and lets me select the information I want and need at my fingertips (Top Stories, Sports, Entertainment, Dictionary, Calculator, TV Listings, etc.), while eliminating the material I don't. It is my cyber-sanctuary.

In summation I say this: Anyone who would purchase goods or services as the result of an Internet pop-up ad is no Einstein.
Try PopSwatter. It's free.